How Inverse AV collects, uses, and protects your personal information.
Your privacy is important to us. It is Inverse AV Limited‘s policy to respect your privacy and comply with any applicable law and regulation regarding any personal information we may collect about you, including across our website, www.inverseav.co.uk, its subdomains, and other sites we own and operate.
Personal information is any information about you which can be used to identify you. This includes information about you as a person (such as name, address, and date of birth), your devices, payment details, and even information about how you use a website or online service.
Our website may contain links to other websites. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this Privacy Policy. You should exercise caution and look at the privacy policy applicable to the website in question.
This Privacy Policy was last updated: 26 July 2026
Information we collect falls into one of two categories: “voluntarily provided” information and “automatically collected” information.
“Voluntarily provided” information refers to any information you knowingly and actively provide us when requesting, using or participating in any of our services and promotions.
“Automatically collected” information refers to any information automatically sent by your devices while accessing our website or services.
When you visit our website, our servers may automatically log the standard data provided by your web browser. It may include your device’s Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, and other details about your visit.
Additionally, if you encounter certain errors while using the site, we may automatically collect data about the error and the circumstances surrounding its occurrence. This data may include technical details about your device, what you were trying to do when the error happened, and other technical information relating to the problem. You may or may not receive notice of such errors, even in the moment they occur, that they have occurred, or what the nature of the error is.
Please be aware that while this information may not be personally identifying by itself, it may be possible to combine it with other data to personally identify individual persons.
When you visit our website or interact with our services, we may automatically collect data about your device, such as:
IP address (automatically collected).
Web browser type and version (automatically collected).
Operating system (automatically collected).
A list of URLs starting with a referring site, your activity on this website, and the site you exit to (automatically collected).
Data we collect can depend on the individual settings of your device and software. We recommend checking the policies of your device manufacturer or software provider to learn what information they make available to us.
We may ask for personal information — for example, when you submit content to us or when you contact us — which may include one or more of the following:
Name.
Date of Birth.
Gender.
Job Title.
Profession.
Contact Information such as email addresses and telephone numbers.
Demographic information such as post code, preferences and interests.
Financial information such as credit / debit card numbers.
We only collect and use your personal information when we have a legitimate reason for doing so. In which instance, we only collect personal information that is reasonably necessary to provide our services to you.
We may collect personal information from you when you do any of the following on our website:
Access our content
Contact us via contact forms, email, social media, or on any similar technologies
We may collect, hold, use, and disclose information for the following purposes, and personal information will not be further processed in a manner that is incompatible with these purposes:
to provide you with goods or services
to contact and communicate with you
for analytics, market research, and business development, including to operate and improve our website, associated applications, and associated social media platforms
for advertising and marketing
internal record keeping
project management
Improvement of our products / services
Transmission by email of promotional materials that may be of interest to you
We may combine voluntarily provided and automatically collected personal information with general information or research data we receive from other trusted sources. For example, our marketing and market research activities may uncover data and insights, which we may combine with information about how visitors use our site to improve our site and your experience on it.
When we collect and process personal information, and while we retain this information, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use or modification.
Although we will do our best to protect the personal information you provide to us, we advise that no method of electronic transmission or storage is 100% secure and no one can guarantee absolute data security.
We keep your personal information only for as long as we need to. This period may depend on what we are using your information for, in accordance with this Privacy Policy. For example, if you have provided us with personal information to obtain a quote for services, we may retain this information for a reasonable duration after the end of the quote validity period. If your personal information is no longer required for this purpose, we will delete it or make it anonymous by removing all details that identify you. We generally hold personal information for no more than 12 months after its last legitimate use.
However, if necessary, we may retain your personal information for our compliance with a legal, accounting, or reporting obligation or for archiving or statistical purposes.
We may disclose personal information to:
third-party service providers for the purpose of enabling them to provide quotations or providing their services
our employees, contractors, and/or related entities
our existing or potential agents or business partners
our accountants
Third parties we currently use include:
Google Analytics (via Google Site Kit)
Goff & Company – Chartered Accountants
Various providers of subcontracted services
Various equipment suppliers
Social media platforms (Instagram, Facebook, and LinkedIn) where you interact with us
The personal information we collect is stored and/or processed in the United Kingdom, or where we or our partners, affiliates, and third-party providers maintain facilities.
If we transfer your personal information to third parties in other countries: (i) we will perform those transfers in accordance with the requirements of applicable law; and (ii) we will protect the transferred personal information in accordance with this Privacy Policy.
Your choice: By providing personal information to us, you understand we will collect, hold, use, and disclose your personal information in accordance with this Privacy Policy. You do not have to provide personal information to us, however, if you do not, it may affect your use of our website or the products and/or services offered on or through it.
Information from third parties: If we receive personal information about you from a third party, we will protect it as set out in this Privacy Policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person’s consent to provide the personal information to us.
Marketing permission: If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by contacting us using the contact details below.
Access: You have the right to ask for a copy of any of your personal data held by Inverse AV Limited (where such Data is held) on payment of a small fee, which will not exceed £25.00.
Correction: If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant, or misleading, please contact us using the details in the Contact Us section of this Privacy Policy. We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading, or out of date.
Non-discrimination: We will not discriminate against you for exercising any of your rights over your personal information.
Notification of data breaches: We will comply with laws applicable to us in respect of any data breach.
Complaints: If you believe that we have breached a relevant data protection law and wish to make a complaint, please contact us using the details in the Contact Us section of this Privacy Policy and provide us with full details of the alleged breach. We will promptly investigate your complaint per our complaints policy set out below. You also have the right to contact the United Kingdom’s Information Commissioner’s Office (UK ICO) (www.ico.org.uk) in relation to your complaint.
Unsubscribe: To unsubscribe from our email database or opt-out of communications (including marketing communications), please contact us using the details provided in the Contact Us section of this Privacy Policy. We may need to request specific information from you to help us confirm your identity.
If we or our assets are acquired, or in the unlikely event that we go out of business or enter bankruptcy, we would include data, including your personal information, among the assets transferred to any parties who acquire us. You acknowledge that such transfers may occur, and that any parties who acquire us may, to the extent permitted by applicable law, continue to use your personal information according to this policy, which they will be required to assume as it is the basis for any ownership or use rights we have over such information.
At our discretion, we may change this Privacy Policy to reflect updates to our business processes, current acceptable practices, or legislative or regulatory changes. If we decide to change this Privacy Policy, we will post the changes here at the same link by which you are accessing this version of this Privacy Policy.
Inverse AV Limited is a UK based company and we protect your data in accordance with the United Kingdom Data Protection Act 2018 (UK GDPR), the Data Protection Act 2018, and the Data (Use and Access) Act 2025.
UK GDPR distinguishes between organisations that process personal information for their own purposes (known as “data controllers”) and organisations that process personal information on behalf of other organisations (known as “data processors”). For the purposes covered by this Privacy Policy, we are a Data Controller with respect to the personal information you provide to us and remain compliant with our data controller obligations under UK GDPR.
We may indirectly collect personal information about you from third parties who have your permission to share it. For example, if you purchase a product or service from a business working with us and give your permission for us to use your details to complete the transaction.
We may also collect publicly available information about you, such as from any social media and messaging platforms you may use. The availability of this information will depend on both the privacy policies and your own privacy settings on such platforms.
UK GDPR permits us to collect and use your personal data on a limited number of grounds. In which case, we will collect and use your personal information lawfully, fairly and in a transparent manner.
Our lawful bases depend on the services you request or use and how you use them. This is a non-exhaustive list of the lawful bases we use:
Where you give us consent to collect and use your personal information for a specific purpose. You may withdraw your consent at any time by request to the contact details in the Contact Us section below; however, this will not affect any use of your information that has already taken place. When you contact us, we assume your consent based on your positive action of contact, therefore you consent to your name, email address, and other supplied information being used so we can respond to your enquiry.
Where you agree to receive marketing communications from us, we will do so based solely on your indication of consent or until you instruct us not to, which you can do at any time.
While you may request that we delete your contact details at any time, we cannot recall any email we have already sent. If you have any further enquiries about how to withdraw your consent, please feel free to enquire using the details provided in the Contact Us section of this Privacy Policy.
Where you have entered a contract with us, or to take preparatory steps prior to our entering into a contract with you. For example, if you contact us with an enquiry, we may require personal information such as your name and contact details to respond.
Where we assess it is necessary for our legitimate interests, such as for us to provide, operate, improve and communicate our services. We consider our legitimate interests to include research and development, understanding our audience, marketing and promoting our services, measures taken to operate our services efficiently, marketing analysis, and measures taken to protect our legal rights and interests.
In some cases, we may have a legal obligation to use or keep your personal information. Such cases may include (but are not limited to) court orders, criminal investigations, government requests, and regulatory obligations. For example, we are required to keep financial records for a period of 7 years. If you have any further enquiries about how we retain personal information to comply with the law, please feel free to enquire using the details provided in the Contact Us section of this Privacy Policy.
Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information if (i) you are concerned about the accuracy of your personal information; (ii) you believe your personal information has been unlawfully processed; (iii) you need us to maintain the personal information solely for the purpose of a legal claim; or (iv) we are in the process of considering your objection in relation to processing on the basis of legitimate interests.
Right to Object: You have the right to object to processing of your personal information that is based on our legitimate interests or public interest. If this is done, we must provide compelling legitimate grounds for the processing which overrides your interests, rights, and freedoms, to proceed with the processing of your personal information.
Right to be Informed: You have the right to be informed with how your data is collected, processed, shared and stored.
Right of Access: You may request a copy of the personal information that we hold about you at any time by submitting a Data Subject Access Request (DSAR).
Right to Erasure: In certain circumstances, you can ask for your personal data to be erased from the records held by us. However, this is a qualified right; it is not absolute and may only apply in certain circumstances.
Right to Rectification: If personal data is inaccurate, out of date, or incomplete, individuals have the right to correct, update or complete that data. Collectively this is referred to as the right to rectification. Rectification may involve filling the gaps i.e. to have to have incomplete personal data completed – although this will depend on the purposes for the processing. This may involve adding a supplementary statement to the incomplete data to highlight any inaccuracy or claim thereof. This right only applies to an individual’s own personal data; a person cannot seek the rectification of another person’s information.
Notification of data breaches: Upon discovery of a data breach, we will investigate the incident and report it to the UK ICO and yourself, if we deem it appropriate to do so.
Complaints: You have the right, at any time, to lodge a complaint with the UK ICO, the UK supervisory authority for data protection issues. We would, however, appreciate the chance to deal with your concerns before you approach the UK ICO so please contact us in the first instance using the details below. Please provide us with as much information as you can about the alleged breach. We will promptly investigate your complaint per our complaints policy set out below.
Anyone who believes that we have not handled their personal data in accordance with applicable UK data protection law may make a data protection complaint to us. To help us investigate efficiently, we encourage complainants, where reasonably possible, to provide: their name and preferred contact details; what happened and when; why they are dissatisfied; relevant supporting information; and the outcome they seek but does not need to cite legislation or use technical language. Suggested brevity is guidance only. We will not impose rigid word limits that prevent consideration of information reasonably necessary to understand or investigate the complaint.
You may submit your complaint by email to hello@inverseav.co.uk or in writing to our postal address:
Inverse AV Limited
60 Windsor Avenue
London
England
SW19 2RR
We will take reasonable steps to recognise and appropriately route data protection complaints received through other channels.
We will acknowledge receipt of a complaint within 30 days of our receiving the complaint. Without undue delay, we will take appropriate steps to respond, including making appropriate enquiries, and will keep the complainant informed about progress. Without undue delay, we will inform the complainant of the outcome.
Where a complaint also contains a request to exercise a data protection right, such as a subject access request or data rectification, erasure, restriction or objection, we will identify and handle that element under the applicable rights procedure and legal timescale. We will not treat the general complaints timetable as replacing statutory rights-request deadlines.
Data protection complaints will be handled fairly and objectively, with an appropriate record of the issues, enquiries, evidence, updates, findings, outcome and remedial action. Where the complainant remains dissatisfied, they may complain to the ICO. Our internal process does not remove that right.
Data protection complaints will not be automatically paused merely because a submission is lengthy or clarification has been requested. We will continue to take appropriate steps without undue delay in relation to issues that can reasonably be identified.
Our response to a complaint will normally summarise the issues considered, explain the outcome and reasons in a proportionate manner, and state any action taken or proposed that can lawfully and fairly be disclosed.
Possible outcomes include no further action, an explanation, apology, correction, service improvement, review of a decision, staff or volunteer support, training, policy change, referral to another process, or other proportionate remedial action. An apology does not necessarily constitute an admission of legal liability.
We may be unable to disclose confidential personal information, employment action, safeguarding information, legal advice or information whose disclosure would be unlawful or unfair. We will not use confidentiality as a blanket reason to avoid giving a meaningful response.
If the complainant is dissatisfied with the formal outcome of their complaint, they may request a further review by Inverse AV within 28 calendar days of receipt of our response. The request should, where reasonably possible, identify why the outcome or process is said to be wrong, unfair or incomplete. We may accept a late request where there is a reasonable basis for doing so.
The review will, so far as reasonably practicable, be conducted by a person who was not the original decision-maker and has no material conflict of interest and may be an independent person.
We will aim to notify the review outcome within 28 calendar days. If more time is reasonably required, we will explain why and provide a revised timescale.
The review will normally conclude Inverse AV’s internal general complaints process. This does not affect your right to approach the ICO, court, tribunal, police, statutory body, or other competent organisation.
Anonymous complaints will be considered on the information available and will not be disregarded solely because they are anonymous. The absence of contact details may limit our ability to clarify matters, investigate fully or communicate an outcome.
We will assess seriousness, credibility, available evidence, safeguarding implications, risk and whether other information supports further enquiries. We will not assume that an anonymous complaint is malicious merely because the complainant is unidentified.
Data protection complaints will be handled as confidentially as reasonably possible. Information will be shared only with those who need it to assess, investigate, respond to or act on the complaint, or where disclosure is required or permitted by law. We cannot guarantee absolute confidentiality.
Complaint records will be generally retained for 6 years after closure where justified by legal, regulatory, evidential and organisational needs, but shorter or longer periods may apply by category, as determined by us. Data protection rights-request records may have a different documented period. Safeguarding, serious incident, litigation, insurance or regulatory records may require longer retention. No record will be kept longer merely for our convenience.
Normal deletion of records may be suspended where information is subject to a legal hold, actual or anticipated litigation, safeguarding concern, regulatory enquiry, law-enforcement request, audit, insurance matter or investigation. Any suspension will be limited and regularly reviewed.
To enquire about our Privacy Policy, or to report violations of user privacy, you may contact us using the details in the Contact us section of this Privacy Policy.
If we fail to resolve your concern to your satisfaction, you may also contact the Information Commissioner’s Office, the UK Data Protection regulator:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Tel: 0303 123 1113 (local rate)
Website: www.ico.org.uk
This Cookie Policy explains what cookies are, how we use them on our website, and the choices you have.
Cookies are small text files that are placed on your device (computer, tablet, or phone) when you visit a website. They help the site work properly and allow us to understand how people use our pages so we can improve them.
Cookies cannot run programs, access your data, or harm your device.
When you first visit our website, you will see a cookie banner that allows you to:
Accept all cookies
Reject non-essential cookies
Preferences – To choose which cookies you want to allow
You can change your choices at any time by deleting our cookies in your browser and re-entering our site.
You can also block cookies through your browser settings. If you block essential cookies, some parts of the site may not work properly.
Some cookies are set by third-party services we use, such as:
Analytics tools (e.g., Google Analytics)
Advertising networks
These third parties may use their own cookies. We recommend checking their privacy policies for full details.
Some cookies are session cookies, which disappear when you close your browser.
Others are persistent cookies, which stay on your device until they expire, or you delete them.
For any questions or concerns regarding your privacy, you may contact us using the following details:
The Managing Director
Email: hello@inverseav.co.uk